GoPro's sales and marketing expenditure are much higher than many other manufacturers as they rely on aggressive marketing to bring push sales and bring in revenue. In 2023, the company spent around 169.58 million U.S. dollars on global sales and marketing.
GoPro's sales and marketing expenditure worldwide from 2012 to 2023
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GoPro. (February 9, 2024). GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
GoPro. "GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars)." Chart. February 9, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
GoPro. (2024). GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
GoPro. "Gopro's Sales and Marketing Expenditure Worldwide from 2012 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 9 Feb 2024, https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
GoPro, GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/ (last visited July 22, 2024)
GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars) [Graph], GoPro, February 9, 2024. [Online]. Available: https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/