GoPro's sales and marketing expenditure are much higher than many other manufacturers as they rely on aggressive marketing to bring push sales and bring in revenue. In 2023, the company spent around 169.58 million U.S. dollars on global sales and marketing.
GoPro's sales and marketing expenditure worldwide from 2012 to 2023
(in million U.S. dollars)
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GoPro. (February 9, 2024). GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
GoPro. "GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars)." Chart. February 9, 2024. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
GoPro. (2024). GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
GoPro. "Gopro's Sales and Marketing Expenditure Worldwide from 2012 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 9 Feb 2024, https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
GoPro, GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/ (last visited November 12, 2024)
GoPro's sales and marketing expenditure worldwide from 2012 to 2023 (in million U.S. dollars) [Graph], GoPro, February 9, 2024. [Online]. Available: https://www.statista.com/statistics/451138/gopros-marketing-expenditure-worldwide/
